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printing industry has high pollution characteristics at the beginning of the development. During printing, the air pollution caused by the organic solvents (VOC) emitted from the drying of ink and the contamination of some chemicals contained in the ink to the packaging cause the two pollutions of the traditional printing industry.

而隨著技術(shù)的發(fā)展，水性油墨和豆類油墨等油墨可以減少有害物質(zhì)的含量，進(jìn)而使印刷更加綠色環(huán)保。 Considering the development of foreign printing industry, the change of domestic policies and the needs of consumers, we believe that green printing will be one of the development directions of the printing industry in China.

1. Description: green solvent instead of organic solvent ink, reducing harmful volatile matter and migration of

green printing mainly through the printing process of printing ink adjustment to reduce the generation of pollutants. The two main components of the ink are the pigment and the solvent. The solvent part of the traditional ink is usually organic solvent (aromatic hydrocarbon solvent, lipid solvent, alcohol solvent, etc.).

organic solvent use will bring two pollution, the first one is the ink drying when the volatile component in organic solvent diffusion into the air pollutants caused; second is part of the pigment adsorption benzene, ketone solvent residue, the residual solvent will transfer to be packed food penetration and under certain conditions.

green ink, such as water-based ink and soybean ink, is water or soybean oil as solvent, instead of organic solvents, thus reducing the above two kinds of pollution. To obtain the complete report of this article, ask Baidu to search for "Le Qing think tank".

2. factor: consumers pay more and more attention to the safety of packaging, the government introduced policies to accelerate the green industry upgrade
is one of the green printing printing enterprise development trend there are two reasons:
1. consumers pay more attention to the safety of printing and packaging printing enterprises, in many situations, environmental protection printing ink for the leading enterprises to provide a new core competitive power; thrust is an important
2. countries in the printing industry green printing policy.

China packaging printing enterprises nearly 40% food packaging printing enterprises. In recent years, the problem of food safety has been frequent. The people pay more attention to the security problem. Food packaging and food direct contact, its security has also become the focus of attention. According to the report of the food partners network, the quality inspection department’s safety inspection for plastic food packaging in 2009 showed that the rejection rate of benzene residue exceeded the standard was 50%. As a result, people pay more attention to the safety of printing and packaging. Green printing is one of the cutting points of the brand advantage and reputation of the printing and packaging enterprises.

at the same time, with the increasing attention of the country to environmental protection issues, printing industry with high consumption and high pollution is facing transformation requirements. In October 8, 2011, the General Administration of press and publication and the Ministry of environmental protection jointly issued the bulletin on implementing green printing, which is a programmatic document to promote the implementation of green printing. At the same time, according to the "volatile organic pollutants discharge fees pilot method", from October 1, 2015, we will charge VOCs printing fees to the printing and packaging enterprises nationwide.

3. Market Forecast: green printing is to upgrade the iterative traditional printing printing market, promote the traditional structured

green printing is the traditional printing and packaging technology upgrade iteration, meet the needs of downstream customers and policy needs through technology improvement. After the transformation, the printing and packaging enterprises can offer higher product unit price to the downstream customers. We believe that in the long run, referring to the 90% US green printing accreditation reported by Ke Yin net, the trend of green printing occupying the stock market of traditional printing is a predictable result. In the short term, we believe that green printing will take the lead in popularizing the most safe areas, such as food packaging, children’s books and textbooks.

at the company level, the popularity of green printing will bring some additional costs to the enterprise, but also in the double pressure of government policy and consumer demand. What is the breakeven point of the printing enterprises will be faced with the pressure to be eliminated, the original market structure adjustment facing space, industry concentration is expected to increase, leading enterprises in market share is expected to continue to improve.

" "based on green printing impetus, we estimate the green printing market in five years are as follows:

" according to the government printing industry "13th Five-Year" period of development planning "clearly:" to the end of 13th Five-Year, green printing output value accounted for the proportion of the total output value of more than 25% printing". And at the end of 2015, the business revenue of green printing certification has accounted for 16% of the country. Because the green printing is to vigorously promote the policy direction, so we will in 13th Five-Year the government planning as a reference to the development speed of the green printing market.

: a hypothesis we assume that the green printing industry for printing the proportion at an annual rate of 2% increase, through five years to expand from 16% to 26%, reached during the 13th Five-Year target development plan. This means that green printing accounts for 18%, 20%, 22%, 24%, 26% at the end of the 2016, 2017, 2018, 2019, and 2020 years.
hypothesis two: in 12th Five-Year, the average annual growth rate of the output value of printing industry was 7.9%, and it was low to 2.3% in 2016. The entrepreneur confidence index is the leading indicator of the development of the industry. In 2017, the entrepreneur confidence index rose to the level of 2013. So we can predict that the growth rate in the future will get rid of the low level in 2016. In reference to the 2013 and 2014 output growth rate (7.1% and 5.8%), we assume that the total output value of the printing industry during the 13th Five-Year compound annual growth rate is 5%-7%. At the end of 2016, the total output value of printing industry was 1 trillion and 271 billion 160 million yuan. We estimated the total output value of printing industry at the end of 2017, 2018, 2019 and 2020 by 5% annual growth rate and 7% annual growth rate.
the above two hypotheses, based on the total output value according to the formula:
= x green printing printing industry accounted for the proportion of green printing printing industry, we calculate the green printing during the 13th Five-Year output value is as follows:

according to this, by the end of 2020, the green printing production will be between 401 billion 700 million yuan and 433 billion 220 million yuan.
at the same time, we think that the core element of green printing is the control of cost, and the leading enterprises with strong funds and strong bargaining power. The state’s charge for pollutant discharge makes the cost of traditional printing enterprises rise. The enterprises that are not environmentally friendly need to pay more extra cost, so small businesses will face increasing competitive pressure.