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China is the second largest packaging country in the world after the US, and the packaging industry ranks fourteenth in the 38 main industrial sectors in China, which is an important part of China’s manufacturing system. From the total perspective, China has become the world’s largest packaging country, but there is a big gap in the varieties, quality, R & D capabilities and economic benefits of the new products.

according to prospective industry Research Institute released the" paper packaging industry market outlook and investment analysis report "data show that the domestic paper packaging industry in large scale, in 2015 the domestic paper packaging industry output value of about 737 billion 800 million yuan, accounting for the total output value of the packaging industry 43.7%. But the number of enterprises, the low concentration of industry, in 2015, more than 250 thousand national packaging enterprises, the main business income of the packaging industry exceeded 1 trillion and 800 billion yuan. Among them, paper product packaging contributed the most, accounting for 30.1%.

compared with mature market, China’s paper industry industrial concentration difference is very apparent, according to statistics, the top four companies market share of over 70%, the total share of the top ten domestic enterprises do not exceed 5%.

China paper packaging market dispersion, cost pressure, industrial integration trend, products to the corrugated box, its production process can be simplified to the original paper / cardboard corrugated cardboard carton: -". Considering the comprehensive consideration of
, the low concentration degree of the domestic paper packaging industry is mainly caused by the following reasons:

two is the trend of small batch and personalized orders. The variety of paper packaging is complex and the degree of standardization is low. The downstream industries of packaging include a wide range of fields, including consumer electronics, pharmaceutical daily chemicals, home appliances communication, food and beverage, and many other areas, so it is difficult to form large-scale industrial economy. With the development of the times, the demand for paper packaging is distinct, which leads to the dispersion of the industry.

> three is the small value of the single product, and the transport radius is limited. The unit price of the packaged product is usually low, so there is a certain requirement for the transportation radius. Generally speaking, the packaging enterprise generally approaches the production of the customers, which leads to the dispersal trend of the packaging industry. The leading packaging enterprises have the advantages of capital investment across the region, but most of the packaging enterprises do not have this advantage.

four is a low value-added product and low profit level. In addition to the high-end product packaging, most small and medium-sized packaging enterprises have smaller product grade and added value, and the profit level and return on investment are not high. In this case, the R & D ability and independent innovation ability of the packaging enterprises are not strong.

analysis pointed out that the low concentration of lead packaging industry packaging enterprise bargaining power is relatively weak in the face of upstream suppliers and downstream customers, fluctuations in raw material costs, packaging enterprise profits under pressure, the overall profitability of small and medium-sized enterprises is not strong. Under this industrial pattern, the integration trend of mergers and acquisitions is becoming more and more obvious, leading companies have the dominant position.